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Aback Audit

Free generator, runs in your browser

UTM Link Builder with GA4 channel preview

Fill in the source, medium and campaign and copy a clean tracking link. Presets cover the main channels, and the tool shows which GA4 channel the visit will be counted in.

Build a campaign url

Pick a preset or fill in the fields. The link updates as you type.

link.txt

    Why use the UTM Link Builder

    GA4 channel preview

    See whether GA4 will count the visit as Paid Social, Email, Organic Search or Unassigned, before you send the link.

    Presets

    Google Ads, Meta, LinkedIn, X, TikTok, newsletters and more, with the source and medium GA4 expects.

    Consistent values

    Lowercase and spaces replaced by default, because GA4 treats Facebook and facebook as two sources.

    History

    Your last links are kept in this browser to copy again.

    When to use the UTM Link Builder

    Newsletters

    Tag every link in an email so the visits land under Email.

    Paid social

    Separate paid and organic posts on the same network.

    Partner links

    Give each partner its own source to compare them.

    Offline campaigns

    Build the url behind a QR code on a flyer or a poster.

    A/B tests

    Use utm_content to tell two versions of an ad apart.

    Team conventions

    Keep the whole team on the same naming.

    Understanding UTM Link Builder

    How to use the builder

    1. 1Url. The page people should land on.
    2. 2Preset. Pick the channel, or fill in source and medium yourself.
    3. 3Campaign. A short, lowercase name such as spring-sale-2026.
    4. 4Copy. Check the channel preview, then copy the link.

    The parameters

    utm_source is where the visit comes from, such as google or newsletter. utm_medium is the kind of traffic, such as cpc, email or social. utm_campaign names the campaign. utm_term and utm_content are optional, for keywords and for versions of an ad. utm_id carries a campaign id for GA4 data imports.

    Do not tag internal links

    UTM parameters on links inside your own site start a new session and overwrite the real source of the visit. Use them only on links that point to your site from elsewhere.

    Privacy

    The generator runs entirely in your browser. Nothing you type is sent to Aback or anywhere else, and your last input is kept in this browser so a reload does not lose it.

    Related tools and guides

    Open Graph GeneratorFill in the title, description and image, and see the shared link on Facebook, X and LinkedIn as you type. The tool checks the real size of your image and copies the tags ready to paste.Redirect GeneratorPaste a list of old and new urls and get redirect rules for your server or platform. The generator flattens chains, catches loops and duplicates, and handles wildcards.Meta Tag GeneratorWrite the head of a page with a live preview of the search result and the social card. Copy the tags into your template when they look right.SERP Preview ToolType a title and a description and see the search result on desktop and on a phone. The tool measures the text in pixels, so you know exactly where Google cuts it.Canonical CheckerThe canonical link tells search engines which url is the real one when several show the same content. Check that it exists, that it is absolute and that it points at a working page.SEO and AI Search ChecklistWork through the technical, on-page, content and AI search basics one item at a time. Each item says why it matters and links the tool that checks it. Your progress is saved in this browser.

    Frequently asked questions

    Which UTM parameters are required?

    Google Analytics needs utm_source. Always add utm_medium and utm_campaign too, or the visit is hard to attribute.

    Are UTM values case sensitive?

    Yes. GA4 reports Facebook and facebook as two sources. The builder lowercases values by default.

    Why does my traffic show as Unassigned?

    The source and medium did not match any GA4 channel rule. The channel preview shows the result before you send the link.

    What medium should I use for paid social?

    paid_social, or cpc, with the network as the source, such as facebook or linkedin. Then GA4 counts it as Paid Social.

    Do UTM parameters affect SEO?

    Not if you use them only on external campaign links. Add a canonical tag to the landing page so tagged urls are not indexed separately.

    Can I shorten the link?

    Yes. Paste the built url into any link shortener. The parameters survive the redirect.

    Is my link history stored?

    Only in this browser. It is never sent to Aback.

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