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Free generator, runs in your browser

Schema Markup Generator (JSON-LD)

Pick a type, fill in the fields and copy valid JSON-LD. The generator includes the properties search engines require and recommend for each type.

Generate JSON-LD

Choose a type and fill in the fields. Empty fields are left out.

Organization fields

The company or project behind the site. Put it on the home page.

A square or wide image of at least 112 pixels.

One url per line: social profiles, Wikipedia, Crunchbase.

schema.html

Why use the Schema Markup Generator

Seven common types

Organization, WebSite, Article, Product, LocalBusiness, FAQPage and BreadcrumbList.

The right properties

Each form asks for the properties that matter for that type, and nothing more.

Valid JSON

The output is always valid JSON-LD, wrapped in a script tag ready to paste.

Private

Everything runs in your browser.

When to use the Schema Markup Generator

Home page

Describe your organisation with its logo and profiles.

Articles

Give each post a headline, an author and dates.

Products

Add price, currency and availability.

Local businesses

Publish the address, phone number and opening hours.

FAQ pages

Mark up a real list of questions and answers.

Breadcrumbs

Describe the trail of nested pages.

Understanding Schema Markup

How to use the generator

  1. 1Type. Choose what the page is about.
  2. 2Fields. Fill in what is true and visible on the page. Leave the rest empty.
  3. 3Copy. Paste the script tag into the head or the body of the page.
  4. 4Check. Run the structured data checker on the live page.

Mark up what is on the page

Structured data must describe content that visitors can see. Marking up reviews, prices or questions that are not on the page breaks search engine policies and can cost rich results.

Combining types

A page can carry several blocks, for example a WebSite on every page, an Article and a BreadcrumbList. Use stable @id values if you want them to reference each other.

Privacy and availability

The generator runs entirely in your browser. Nothing you type is sent to Aback or anywhere else, and it keeps working offline once the page has loaded.

Copy or download the result and publish it on your own site. Then check the live file with the matching checker, because what crawlers see is what your server sends.

Related tools and guides

Structured Data CheckerStructured data tells search engines and AI assistants what a page is: an article, a product, an organisation, a set of questions. Check that your JSON-LD parses and carries the properties each type needs.Meta Tag GeneratorWrite the head of a page with a live preview of the search result and the social card. Copy the tags into your template when they look right.llms.txt GeneratorGive language models a clean map of your site. Fill in the name, a one sentence summary and the links that matter, and copy a valid llms.txt.SEO CheckerFind the technical problems that keep a page out of search results. The checker reads the page the way a search crawler does and lists what to fix first, with the evidence behind every verdict.Open Graph CheckerWhen someone shares your page, the preview comes from its Open Graph and Twitter card tags. Check that they are complete and see a preview of the card.Robots.txt GeneratorWrite a correct robots.txt in a minute. Pick a policy for AI crawlers, list the paths to keep crawlers out of, add your sitemap and copy the file.Guide: Structured data guideWhat structured data does, which schema.org types to use on which pages, how to write valid JSON-LD, and the mistakes that cost rich results.

Frequently asked questions

Where do I put the JSON-LD?

Anywhere in the HTML, usually in the head. It must be in the server HTML, not added later by a script, to be read reliably.

Which type should my home page use?

Organization, or LocalBusiness for a physical business, plus WebSite.

Will this give me rich results?

Valid markup makes a page eligible. Search engines decide whether to show a rich result.

Do I need FAQ markup?

Only if the page is a list of questions and answers. Google now shows FAQ rich results for a small set of sites, but the markup is still a valid description.

What is sameAs for?

It links your organisation to its profiles elsewhere, such as LinkedIn, X or Wikipedia, which helps machines identify it.

Can I edit the output?

Yes. It is plain JSON. Add properties from schema.org as needed.

How do I validate it?

Run the structured data checker on the published page, and Google's Rich Results Test for eligibility.

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