Free with an account
Search Console insights
Your own search data, read for you. Connect Google Search Console to see what changed against the previous period, which queries are one push from page one, and what to fix first.
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See what your search data is telling you
Sign in, connect Search Console with read-only access, and get the four reports below for your own site. Free for 1 property.
A sample report
Last 28 days against the 28 days before. Sample data.
Clicks
9,842
+18.4%
Impressions
412,310
+9.1%
Average CTR
2.4%
+0.2 points
Average position
14.2
1.3 places worse
Striking distance
| Query | Position | Impressions | Clicks at 3 |
|---|---|---|---|
| crm for small teams | 6.4 | 18,240 | +1,820 |
| pipeline management software | 9.1 | 11,075 | +1,140 |
| sales crm free trial | 12.8 | 7,930 | +860 |
| contact management app | 16.3 | 5,410 | +590 |
Seen, not clicked
| Query | Position | CTR | Expected | Clicks missed |
|---|---|---|---|---|
| what is a crm | 2.1 | 1.2% | 15.7% | -2,450 |
| crm vs spreadsheet | 3.4 | 2.0% | 11.0% | -610 |
Connect Google Search Console
Google asks you to allow read-only access to Search Console. You choose which properties to report on afterwards.
- Read-only: clicks, impressions, CTR and positions. Nothing can be changed.
- The access token is encrypted before it is stored and never shown again.
- Disconnect at any time: the access is revoked at Google and deleted here.
Choose a property to see its report.
Clicks per day
Top queries
Top pages
Countries
Four reports Search Console does not give you
Striking distance
Queries ranking 4 to 20 with real demand, ordered by the clicks a move to position 3 would bring.
Seen, not clicked
Page-one queries clicked far less than their position suggests: rewrite the title and the description.
Pages losing clicks
Pages with fewer clicks than in the previous period, biggest losses first.
Cannibalisation
Queries for which several of your pages compete, so none of them ranks as well as one would.
Questions about Search Console
What does Aback Audit read from Search Console?
Only the performance data of the properties you choose: clicks, impressions, click-through rate and position, by query, page, country, device and date. The access is read-only; nothing in Search Console can be changed through it.
How is my Google access stored?
Google gives a refresh token, which is encrypted with AES-256-GCM before it is stored and never leaves our servers. Disconnecting revokes it at Google and deletes it. You can also remove the access from your Google account at any time.
How many properties can I connect?
The free plan reports on 1 property, Pro on 5 and Agency on 25. You can change which ones at any time.
Why do the numbers stop a few days ago?
Search Console data settles two to three days after the fact. The preset ranges end at the last settled day, so a comparison with the previous period is fair.
What does Track do?
It adds the chosen queries to the rank tracker, in a project for the property's domain and the country where it gets most of its clicks, and checks their positions right away. It needs Pro or Agency.