10 guides
Guides
How to fix what an audit finds, written plainly and kept up to date. Each guide links the free tool that checks your own site.
The technical SEO checklist for 2026
A practical technical SEO checklist in the order that matters. Crawling, indexing, on-page signals, structured data, speed, AI search and security, with a way to check each item.
Read the checklistWhy your page is not on Google
A step by step diagnosis for pages that do not appear in Google search. Status codes, robots.txt, noindex, canonical links, rendering, quality and how to ask Google to look again.
Read the guideAI searchrobots.txt for AI crawlers
Which AI crawlers exist, what each one does, and how to write robots.txt rules that block model training while keeping your site visible in ChatGPT, Claude and Perplexity answers.
Read the guideAI searchAI search readiness
The technical side of generative engine optimization. How ChatGPT, Claude, Perplexity and Google AI features find and read pages, and the checks that make sure they can read yours.
Read the guideAI searchllms.txt explained
What the llms.txt proposal is, the exact format, the difference with llms-full.txt, who reads it today and how to write and validate one for your site.
Read the guideStructured dataStructured data guide
What structured data does, which schema.org types to use on which pages, how to write valid JSON-LD, and the mistakes that cost rich results.
Read the guidePerformanceCore Web Vitals explained
What Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint measure, the thresholds, the difference between lab and field data, and the fixes that move each metric.
Read the guideSecuritySecurity headers guide
The HTTP security headers every website should send, what each one protects against, safe values to start with, and how to roll out a Content-Security-Policy without breaking the site.
Read the guideTechnical SEOWebsite launch checklist
A launch checklist for new sites and redesigns. Remove the staging blockers, set up redirects, verify indexing, sharing, speed, accessibility and security, then monitor the first weeks.
Read the guideMonitoringWebsite health monitoring
Why technical SEO and site health regress, what to monitor, how often, and how to set up alerts that are useful rather than noisy.
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